A Demo Sprint Brand Launch Kit · sample build
Built for The Alpha Standard
The Alpha Standard is a fictional 1:1 men's coaching practice, Coach Duke Firmhand, built as a Demo Sprint sample: presence, voice and sales, $3,000 to start, then $500 a month. This is its full launch kit: the website, the brand, a ready-to-post social kit and the plan. The coach and the business are made up; the build is real.
The website
A five-step walk-through instead of a long scroll: the honest start, the aim, the work, the word you keep and the plan. Pinstripe cloth, leather cards, a silver spotlight and the wax seal.
Logo and brand
The engraved AS crest and THE ALPHA STANDARD wordmark, on dark and on ivory; the wax-seal monogram; the Oxford palette (club black, leather, ivory and polished silver); Cormorant Garamond with one italic silver word and Manrope for reading; and the brand board.
Business model + 90-day plan
A business model and a 90-day growth plan, designed in the brand. Covers shown here; in a real kit, the full documents are the client's.
Want one for your brand?
The Brand Launch Kit is a +$1,800 add-on to a Demo Sprint 7-day build. Ordered on your strategy call, it is delivered with your page on Day 7.
Social kit
Ready to post: become the man, the plan and its price, your coach, same ask / different man, on your own vs the Standard and how a week runs; honest-start, 07:00 check-in and own-the-Standard stories; five highlight covers and two profile pictures.
Posts
Stories
Highlight covers
Profile pictures