Wardrobe edit
We go through what you wear to the rooms that matter and cut what works against you.
$300 add-on
1:1 men's coaching
Become the man you were meant to be.
Presence. Voice. Sales. How you live. One standard, and you keep it.
Who it's for
Good at the work. Quiet in the room.
You know what to say. It comes out smaller than you meant. You leave the meeting with the answer you should have given. This is for the man who's done being the best-kept secret in the building.
1:1Never a group
2Video sessions a week
07:00Daily check-in
$500A month, after the first
What changes
Three things you'll notice.
- You walk in and the room settles.
- You name the number and don't apologise for it.
- You make a promise to yourself, and you keep it.
Before and after
Same ask. Different man.
Drag to compare. Illustration, not a client.
On your own vs the Standard
Books tell you. We make you do it.
| Part of the work | On your own | The Standard |
|---|---|---|
| Feedback | When someone's brave enough | Every day, 07:00 |
| Reps | In your head | Live, in real rooms |
| Accountability | Willpower | A coach who checks |
| Pace | When you feel like it | Two sessions a week |
How it runs
Every morning at seven.
Daily check-ins. Two video sessions a week. In-person shadow work. An app that keeps the standard between sessions.
PostureEye contactPaceThe pauseHandshakeVolumePostureEye contactPaceThe pauseHandshakeVolume
The askThe silenceThe closeFollow-upThe numberNo apologyThe askThe silenceThe closeFollow-upThe numberNo apology
Your coach
One coach. Your standard.
The house crest
Coach Duke FirmhandPresence, voice and sales. Coached one-on-one, never in a group.
Every session starts with the same question: what did you say, and how did it land? Then we run it again, in the room or on the call, until it lands the way you meant it.
“A standard is a sentence you keep.”
$3,000 to start · then $500 / month
“Honest is where it starts.”
Honest start
Where are you right now?
Pick the one that hits. We'll build today's work from it.
No.03
“First pick leads.”
Aim
What do you want?
Tap in the order that matters. First pick leads.
The work · four steps
Here's how we move you.
Not theory. Daily pressure. Live reps. Real rooms.
- No.01
Daily check-inYou report the rep. I correct the line.
One message at 07:00 with the day's rep. You reply by noon with how it landed.
- No.02
Two video sessions a weekVoice, close, presence under fire.
We replay the moment that slipped and run it again until it lands.
- No.03
In-person and shadow workReal rooms, real people, live coaching.
We go where you'll use it: the meeting, the pitch, the room. I watch, then we debrief.
- No.04
The app between sessionsDrills, so the standard doesn't go soft.
Short drills for posture, pace and the pause, logged so we both see the streak.
You picked the aim. I run the pressure until it sticks.
Your word
Write the line you will keep.
Sealed once you keep it. Read back to you every morning.
Commit · first month
Own the Standard.
One plan. Daily pressure. Live coaching. Real rooms.
Due today
$3,000
One-time deposit. Unlocks the house.
Then
$500 / month
Cancel anytime after the first month.
- Daily check-ins
- 2× weekly video coaching
- In-person and real-world reps
- Full training app and private feedback
•••• •••• •••• 4242
Satisfaction guarantee: if it's not for you, say so and get your money back.
Concept checkout. No payment is taken.
Add-ons · optional
Tailor the month.
Voice intensive
One long session on pace, pitch and the pause, recorded so you can hear the change.
$250 add-on
Extra shadow day
A second day in a real room with you: the pitch, the review, the negotiation.
$450 add-on
Questions
Before you commit.
What does the $3,000 cover?
The first month: daily check-ins, two video sessions a week, in-person shadow work and the app. After that it's $500 a month.
Can I cancel?
Yes, anytime after the first month. And if the first month isn't for you, say so and get your money back.
Is it online or in person?
Both. Sessions run on video; shadow work happens in the rooms you actually use.
What if I miss a check-in?
You reply when you can and we pick up the next rep. The point is the streak, not a perfect record.
“I will own every room I walk into.”
Deposit received
Welcome to the Standard.
Your first check-in lands tomorrow at 7:00 AM. Keep the line.
Like what you see?
Want a page like this for your coaching?
Demo Sprint builds it in 7 days. $2,500 flat, yours to keep.
Fully refundable until 24 hours after your strategy call.