FORGE

A Demo Sprint Brand Launch Kit · sample build

Built for Forge

Forge is a fictional Austin strength coach, Coach Ryan Cole, built as a Demo Sprint sample: live sessions two or three times a week plus coached nutrition, $599 a month. This is his full launch kit: the website, the brand, a ready-to-post social kit and the plan. The coach and the business are made up; the build is real.

The website

Prices up front, booking in two taps, and a tap-through of the client app. Ember sparks and a low line of flame under the buttons.

Phone
Phone
Tablet
Tablet
Desktop
Desktop

Social kit

Ready to post: launch, the offer, on your own vs. Forge, meal prep, the brand line and this week's slots; poll, booking and check-in stories; five highlight covers and two profile pictures.

Posts

Post · Launch
Post · Launch
Post · The offer
Post · The offer
Post · On your own vs. Forge
Post · On your own vs. Forge
Post · Meal prep Sunday
Post · Meal prep Sunday
Post · Brand line
Post · Brand line
Post · This week
Post · This week

Stories

Story · Poll
Story · Poll
Story · Book your first week
Story · Book your first week
Story · Weekly check-in
Story · Weekly check-in

Highlight covers

Train
Train
Eat
Eat
Results
Results
Schedule
Schedule
Book
Book

Profile pictures

Profile picture · Instagram
Profile picture · Instagram
Profile picture · WhatsApp
Profile picture · WhatsApp

Logo and brand

The F mark and FORGE wordmark on dark and on light; the Ember palette (one burning orange, a true graphite range); Oswald caps with one slanted ember word and Figtree for reading; and the brand board.

Logo system · primary, reverse and mark
Logo system · primary, reverse and mark
Brand board · Ember
Brand board · Ember
Ember#FF5A1F
Ember hot#FF7A33
Ember deep#C2341A
Near-black#0B0C0E
Charcoal#17181B
Gunmetal#34373C
Steel#5A5E64
Chalk#F1F1EF
Share card
Share card

Business model + 90-day plan

A business model and a 90-day growth plan, designed in the brand. Covers shown here; in a real kit, the full documents are the client's.

Business model · cover
Business model · cover
90-day growth plan · cover
90-day growth plan · cover

Want one for your brand?

The Brand Launch Kit is a +$1,800 add-on to a Demo Sprint 7-day build. Ordered on your strategy call, it is delivered with your page on Day 7.